Thirty-year-old Glamour Destination Management has rebranded itself.
In 1987, when the concept of a destination management company was just beginning to take shape in Jamaica, tourism and hospitality professionals, Myrtle Dwyer and Roy Anderson, launched Glamour Tours. In 2007, Rachel Anderson, their daughter, joined the company in line with their plans for succession. She immediately embarked on a rebranding programme with a name change to Glamour Destination Management (DMC). Today the journey continues with another such effort.
The move came after Glamour conducted a reconnaissance of the island of Jamaica as well as its own operations with an eye for growth, differentiation and diversification. “As you can no doubt understand, a pioneering DMC like ours in an industry as dynamic and evolving like tourism, has to be constantly reviewing its market position and updating its products and services,” said Rachel Anderson, Chief Executive Officer. With the rapid addition of new room inventory, the plethora of attractions and activities as well as Jamaica’s position as one of the most desired destinations, this move is quite timely.
The past twenty-nine years have been spent carving a niche and earning a reputation as a market leader and innovator. The flagship products – luxury ground handling and transportation services, meeting and incentive group event planning, destination weddings, private shore excursions - have served the company well with very satisfied clients. However, Glamour has excelled as a luxury destination concierge, creating and executing personalized and customized experiences from a single individual to many persons.
“During these years, we experienced tremendous success, growth and expansion but we had our down times too. We have drawn strength and learnt much during the various phases and we are proud to say that we have come out the better, like the rebirth of the Phoenix. As the company approaches its thirtieth year, there is no time to rest on its laurels.” Noted as a pioneer in the field of ground services delivery, the company has changed its moniker from Glamour Destination Management, which previously highlighted its emphasis on the MICE market, to Glamour Luxury Destination Concierge, making the distinction of a complete destination service experience.
“We want our clients and partners to know that we have perfected the art of managing their complete destination experience. We have both the knowledge and the operational expertise to plan any aspect of a trip to any location in Jamaica with an emphasis on complete community experiences. With Myrtle Dwyer, a former hotelier and tourism expert, as Chief Destination Concierge and head of Sales and Marketing, we are definitely poised for tremendous growth,” Miss Anderson added.
Rebranding will take place over the next six months and beyond. This process will involve the creation of a new logo, new collateral, introduction of a new well-optimized website with a focus on destination Jamaica, new staff uniforms, and a roll out of new products and services, all consistent with the new brand. The new look will continue to feature vibrant colours inherent to the Caribbean, of sun, sea, green mountains to rolling plains, communicating Glamour’s warmth, hospitality and dedication. Active social media activities and consistent communication with our partners will be utilized to highlight our progress. Special emphasis will be placed on staff training and the engagement of young minds in an internship programme for their future profession in destination services management.
Glamour Luxury Destination Concierge provides services throughout the island of Jamaica. It offers a menu of services that include ground transportation (the company owns a fleet of luxury vehicles), expedited and VIP airport arrival & departure, private tours & excursions, and accommodation rate negotiations plus much more. Jamaica has a celebrated history of superior customer service and Glamour DMC keeps the history alive by continuously exceeding clients’ expectations with intuitive high-touch service! The company also prides itself on its social responsibility with its environmentally friendly and community outreach programmes including the popular “Partnership with a Mission”.
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